When did opening KitKat stop being sexy?

March 13, 2013

As a 90's kid, I grew up to this KitKat commercial where a sexy lady was opening the KitKat bar slowly and using her painted nails to cut between the foil through the bar cracks. It was so sexy that I can still remember it vividly. Since then, I have tried to imitate that way of opening my KitKat bars.

This is the new KitKat ad now.

I think it's lame and it's not sexy AND so is the new packaging. I can't believe they're not rushing into bring the sexy foil and paper wrapper back.

Any thoughts?

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